Smartphones War : Apple vs Google : who do you think is winning?

Has Apple outsmarted Google?

Once allies, now clearly foes, Apple and Google have been in an intense battle to win the hearts and minds of people across the planet. And while Apple has lost its dominance and market-share to Google’s Android, you could argue that the Cupertino-based giant has outsmarted its Mountain View rival.

If we look purely at the numbers then we all know that Google is the clear leader. Relying on various brands, like Samsung and HTC, Android has swamped our markets with phones ranging from the low-cost Galaxy Pocket to the more sophisticated Samsung S3. Samsung has a clear edge on the market.

But while inroads are being made in the mobile arena, Android is still dominated by Apple’s iPad in the tablet market. It’s still the “tablet of choice” for the discerning user and Apple fired three volleys this year with the launch of the “New iPad” in the first quarter of 2012, followed by the “New New iPad” and the iPad Mini.

Google entered the fray itself this year, launching the Nexus 7; low-priced and accessible to the masses.

Which is actually my point.

While we all seem to think that Google and Apple have the same target market, I’d like to suggest that they don’t. Apple firmly remains the world favourite.

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